To distinguish itself as one of the nation's leading election offices, the Harris County Election Administration Office needed a powerful identity. In reviewing what was in place, I concluded that the logo needed to be updated and look more current and modern.

Developing the criteria to follow after a branding procedure was established, was to find the ideal aesthetic that would highlight the Harris County Election Administration Office and convey a clear and consistent message across all media, including print, digital, television, billboards, and social media.