To distinguish itself as one of the top election offices in the nation, the Harris County Elections Administration Office needed a powerful identity. Reviewing what was in place, I concluded that the logo needed to be updated and look more current and modern.

The development of criteria needed to follow after a branding procedure was established. Finding the ideal aesthetic that would highlight the Harris County Elections Administration Office and convey a clear and consistent message across all media, including print, digital, television, billboards, and social media.